Measuring Performance


Lack of measurement in the “dark art” of sales limits leadership’s ability to drive change. Often, it can be too late in a financial year to see that targets will not be achieved.

Turning around poor performance in sales can be a particularly painful experience for all involved, including prospects!

We work with clients to shift the focus from lagging to leading indicators so they can focus on improving sales processes and behaviours. Examples of leading indicators include:

  • Quality research
  • Questioning and discovery effectiveness
  • Accessing decision makers
  • Planning & achieving an advance
  • Moving opportunities through the sales funnel
  • Coaching frequency & effectiveness by managers





If you would like to understand more on opportunities to benchmark your current performance please contact
Phil Hunt