What do you do when things go wrong with a client, and it’s 100% your fault? Even worse, what do
you do when the fault is 100% theirs?Multi-level relationships are an excellent way to manage a difficult situation with your client, particularly where you have delivered value in the past.
Multi-level relationships usually reflect different types of decision makers (e.g. Economic Buyer or User Buyer) are understood in your company and conversations are with “peers” e.g. CEO to CEO.
When you have your client relationships structured in this way, the focus can be maintaining the
relationship while you mutually fix the problem.